No, it's very useful. Microsoft Windows is basically a monopoly on the PC desktop now. Microsoft is ALSO an ad company. They have Bing set as default and built into the OS, they dont need that specific kind of tracking to make their money. By setting the flag they kneecap the other agencies for oppressing the users... And get to play "white knight" about it in the press.
This is about Microsoft using the standard to kick other ads out, I'm sure they have exceptions when the ad servers are contacted by the OS
Bing is not "built into the OS". It's the default search engine in IE if you choose express settings, but that's about it. It will also respect DNT requests.
In the other post you've made it clearer that what you actually meant is in-app ads. But of course that would only pertain to Win8 Metro and WP8 apps, and neither of those are, shall we say, particularly popular now. Nor, for that matter, you are forced to serve Bing ads in Win8 apps - you get that option, but you can just as well use Google or whatever, the developer licensing agreement explicitly allows for that.
Does it really work? (Score:1)
A cynical person could think that it's Microsoft trying to make DNT completely useless. Rather than mostly useless.
Re: (Score:3, Insightful)
No, it's very useful. Microsoft Windows is basically a monopoly on the PC desktop now. Microsoft is ALSO an ad company. They have Bing set as default and built into the OS, they dont need that specific kind of tracking to make their money. By setting the flag they kneecap the other agencies for oppressing the users... And get to play "white knight" about it in the press.
This is about Microsoft using the standard to kick other ads out, I'm sure they have exceptions when the ad servers are contacted by the OS
Re:Does it really work? (Score:2)
Bing is not "built into the OS". It's the default search engine in IE if you choose express settings, but that's about it. It will also respect DNT requests.
In the other post you've made it clearer that what you actually meant is in-app ads. But of course that would only pertain to Win8 Metro and WP8 apps, and neither of those are, shall we say, particularly popular now. Nor, for that matter, you are forced to serve Bing ads in Win8 apps - you get that option, but you can just as well use Google or whatever, the developer licensing agreement explicitly allows for that.