Apache Software Foundation Unveils Its Branding Overhaul With New Logo, 'The ASF' Name (phoronix.com) 25
The Apache Software Foundation has unveiled a major branding overhaul that retires its three-decade-old feather logo after criticism from Native American activists. In its place is a new oak leaf design to symbolize endurance, resilience, and global reach. Along with the new visual identity, the group will emphasize "The ASF" as its shorthand name while keeping its full legal title intact.
Apache.org explained: "The oak is one of the most enduring trees and is found around the world. It grows slowly but steadily, supporting vast ecosystems and lasting for centuries. In the same way, The ASF has served as a stable, resilient steward of open source for more than 25 years and is looking to the long future ahead. Choosing the oak leaf as our new logo represents the enduring power of our ethos: community over code."
Apache.org explained: "The oak is one of the most enduring trees and is found around the world. It grows slowly but steadily, supporting vast ecosystems and lasting for centuries. In the same way, The ASF has served as a stable, resilient steward of open source for more than 25 years and is looking to the long future ahead. Choosing the oak leaf as our new logo represents the enduring power of our ethos: community over code."
Question (Score:2, Troll)
Was the criticism from activists with a Native American heritage or was it from "Native American activists" who happened to be white liberal women who, for whatever reason, want to see all references to Native America removed from modern society?
Re: Question (Score:2)
That was my first thought.
Re: (Score:2)
What does the name of a tribe have to do with software? The Apache Server project was a tongue and cheek reference for the code being “patchy”
Re: (Score:2)
What does the name of a tribe have to do with software?
Are you kidding? That's some Tucker Carlson level pretense.
Re:Question (Score:4, Interesting)
Was the criticism from activists with a Native American heritage or was it from "Native American activists" who happened to be white liberal women who, for whatever reason, want to see all references to Native America removed from modern society?
My first thought. Liberal "white" women seem to be on a journey to erase anything other than "white". Indeed, after all the fuss and muss over the Washington Redskin football team, leading to them changing their name to the Washington Commanders, they have been sued by the Native American Guardians Association https://www.nagaeducation.org/ [nagaeducation.org] .
The same thing happened to Aunt Jemima. As a child, I loved Aunt Jemima, the smiling sweet woman who brought me delicious pancakes and syrup.
Nancy Green, born into slavery, Invented Aunt Jemima products. https://abcnews.go.com/US/unto... [go.com] And as opposed to celebrating her overcoming adversity and her success the LWW's demanded to erase her. And they succeeded.
Going after real slurs is one thing. But naming sports teams and food products is hardly a slur. With say Aunt Jemima, it is tribute to a wonderful woman, and sports teams are showing a positive representation.
And the feather as a symbol of racism, being removed is pretty racist in itself at core.
It is the continuation of scrubbing any reference to any presumed "non-white" group from society.
Re: (Score:2)
Totally agree that there's a big big problem with confusing "appropriation" or borrowing with misappropriation. When people stop wearing Mexican hats, it's the Mexicans producing hats that lose money and the Mexicans walking down the street that feel more alone. However I looked at the Aunt Jemima story and it seems, following references from the Wikipedia, like other sources disagree with ABC and Nancy Green was an employee hired after the recipe was invented:
https://aaregistry.org/story/n... [aaregistry.org]
https://en.wik [wikipedia.org]
we own all feathers! (Score:3)
Any group that complains they should be the only ones to use something as common as a generic feather in their logo loses all my respect.
And I don't like other groups caving to complaints like this because it sets a terrible example.
Re: we own all feathers! (Score:2)
in my hometown Ghent in Belgium our football club AA Gent is known as the Buffalos. the team logo shows a Native American head with a feathered headdress and the female mascot is called Squaw Mel. it goes back more than a hundred years. when Buffalo Billâ(TM)s Wild West Show came to town in the early 1900s students at the university started calling each other Buffalo and yelling it at matches. it stuck, spread through the city and eventually became the team s identity. the problem is that what once see
Re: (Score:3)
I would wager it was less the feather, and more about doubling down on 'Apache' by adding the feather.
It all started with "hah, it's funny that "A patchy webserver" sounds like "Apache". Then when it actually took off, they retconned it as honoring the Native Americans, despite pretty much being a bunch of white guys with no particular affiliation with the people the name would represent.
I generally think the 'cultural appropriation' sorts of complaints are frequently overblown, but this seems a bit much.
SO close. (Score:1)
Make it the Apache Software Development Foundation and it'd be the easy-to-type ASDF.
(Oh, but wait, MIT already has an ASDF, the Autonomous Systems Development Facility.)
Fuck "acivists" everywhere (Score:2, Insightful)
Don't let them get away with it in your workplace - change Main back to Master, call out the DEI hires, point and laugh at beardy men in the women's washroom.
Make society sane again.
Re: (Score:2, Troll)
Can I call out Trump’s DEI hires? I’ve listed a number of them previously.
Re: (Score:2)
Racism and sexism is wrong, from whichever side it comes.
Re: (Score:3)
I prefer main. It's shorter and easier to type. Definitely an improvement given how many times a day I type it.
Re: (Score:1)
The more activists pretend to be offended on behalf of other people over shit like this and, as here, *get away with it*, the more likely Trump and co will remain in power forever.
I've been trying to beat that drum for a while now. Mostly the perpetually offended just freak out and go on the attack. A marked failure in the ability yo take telling.
My favorite is when they try to claim I am racist - amusing because I do not believe in race at all - it's a social construct.
And then they go out and erase people and groups they classify.... by race. And join the racist hordes as card carrying members.
Why does it gotta be a white oak leaf? (Score:1)
Re: (Score:2)
You might want to schedule an eye exam if you think that leaf is white.
Re: (Score:2)
Maybe ASF just likes whiskey.
White oak has more tyloses and a tighter grain structure than other oak varieties, which cause its barrels to be more waterproof. It chars better. And it generally wins most taste tests. It's just perfect for barrel aging.
Save your red oaks for furniture.
that makes sense (Score:1)
Re: (Score:2)
I could see HTTP/3 as a bit more of a tricky thing for Apache. Other servers largely declined to have 'in-server' extensions and they get more freedom with how they treat network sockets.
Apache has a lot more things that are implemented as fairly intrusive extensions, and I could imagine a change from TCP to UDP being a more difficult thing to navigate.
If you have need of some of those, HTTP/3 is probably a broader problem for you anyway. If you don't need those extensions, then switching to something like
What a great idea... (Score:1)
What a great idea...
Should have fun with it (Score:1)